FTI 1220 Communications and Digital Media 03012020

40 Hours

For the IUPAT, an aggressive public relations strategy is not an option; it is a mandate. From organizing to political action to gaining new work for our members, building positive support from the public is vital to the future of the IUPAT. A positive public image can translate into more work, more organizing victories, and a better relationship with elected officials. Implementing a comprehensive media strategy is important to effectively communicate with our members, customers, and communities and build a positive image for the IUPAT and the labor movement. The information in this course is designed to help IUPAT, BM/ST’s, staff, and members develop their own communications program and get started on crafting a pro-worker message to grow our membership and win the online and offline battle for public opinion.

Prerequisite: Leadership Series Completion or a minimum of 4 Core Leadership Series Courses

ENROLL NOW: Ask your DoT to complete the DOT Request – Training Registration Form. You can fill out the Instructor/Coordinator Training Registration Form but the request will be forwarded to your DOT for approval.